Comparing Traditional and Digital Marketing In 2022

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Comparing Traditional and Digital Marketing In 2022

Comparing Traditional and Digital Marketing

Digital Marketing versus Traditional Marketing is one of the most heated new age debates that we frequently come through. While on one hand, the tech-heads give you the most egregious defense of fast-paced digitization as to why digital marketing easily surpasses traditional marketing. Commercial Directors, on the other hand, performing in conventions, would more obviously than not justify traditional marketing. Before we ponder on this debate further, let us first understand what essentially distinguishes the two.




What is Traditional Marketing?


Traditional Marketing refers to the conventional ways of promoting a brand. This includes newspaper ads, magazine ads, billboards, brochures, hoardings, etc. Traditional marketing also includes network marketing. In its maximum beginning sense, Traditional marketing refers to structured trouble on championing one's brand but without any reliance on online methodologies. Traditional offline media are often the channels that brands incorporate when it comes to brand promotion.


The tools for Traditional Marketing are:


1. Print Marketing

2. Broadcast Marketing

3. Referral Marketing

4. Outdoor Marketing

5. Publication Marketing


Let us Look at a few examples of Traditional Marketing:


A.


Vicks, a prominent brand in India came up with a movement called Touch of Care. The ad film showcased a daughter's relationship with her transgender mother. This ad film went viral because of how it truly touched a chord with the sentimentality of the audience.


B. 


Dove, around the mid-2000s, came up with the idea of giving away free samples with morning newspapers. This strategy truly helped the brand popularize itself. This brand strategy completely worked in the brand's favor.


What is Digital Marketing?


Digital Marketing as the name suggests refers to the marketing sweats of a brand using online channels. It refers to how a brand handles its online character. Optimizing your brand forms the backbone in this case. The biggest channel surely is the Internet. These channels include websites, blogs, Social media platforms, etc. Digital Marketing includes a step of intricate procedures.

The tools include:


1. Facebook Marketing

2. Digital Campaigns

3. Search Engine Optimization

4. Content Marketing

5. Influencer Marketing


Let us Look at a few examples of Digital Marketing:


A.


Kitkat hit it big with its influencer marketing strategy. Their challenge onMusical.ly which involved actors lip-syncing to the new jingle was relatively a rage. It brought great fashionability to the brand image of Kitkat.


B.

Kellogg's launched their digital crusade using Foreigner Effects on Netflix. We saw in the series how Eleven was obsessed with Kellogg's Eggo hotcakes. This online creation that incorporated liar rudiments really brought about a string of desirable goods for the brand.


Which one Should you go for?


The market conditions are reflective of the cutthroat competition that prevails currently. In a situation like this both offline and online presence count. While it is extremely important to maintain effective optimization and an impressive online reputation, it is equally vital to maintain a strong offline presence.


Despite having different channels, both traditional and digital marketing run on similar strategies. The Marketing Mix, the backbone of any marketing strategy, consisting of Price, Product, Place, and Promotion, is essentially what goes into both traditional as well as digital marketing. Therefore a perfect marketing strategy should be the right blend of traditional and digital marketing. While SEO, SMM, etc are great ways of reaching people's computer screens there exists a world beyond that which can be reached through the facets of traditional marketing.


As you saw, Marketing can be quite a fix. They are services that call for expert advice and professional help. If done right, Marketing can have a sweeping influence that will bring about a string of beneficial outcomes for your ambitious brand.



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